Overview
Life is beautiful was born in 2013 as part of the major transformation of Downtown Las Vegas as a cultural hub.
During the three-day event, the best music acts, artist, thinkers and culinary talent flow into the urban streets of DTLV. What started as an event has become something more …
Brief
Use Motion Graphics to portray the Brand Principles of Life is Beautiful.
A brand playbook was supplied along with a selection of creative assets & brand guidelines. The brief was to support the Life Is Beautiful marketing team with creative support throughout the 2019 campaign.
Working closely with the Life Is Beautiful team remotely, spanning from April to September ’19. 50+ briefs were delivered ranging from digital screens, social media clips to Spotify Ad Experiences.
Brand
Proposition
LIFE IS BEAUTIFUL is when we connect and feel joy.
Insight
The connective power of creativity can aid lasting community transformation. A feeling of belonging creates joy.
Mission
To aid in the positive transformation of communities
and perspectives by collectivizing, inspiring and empowering.
Artists
2019 Lineup
Post Malone / Chance the Rapper / The Black Keys / Billie Eilish / Vampire Weekend / Zedd / Lil Wayne / Portugal. The Man / Janelle Monáe / Rufus Du Sol / Louis the Child / Of Monsters and Men / Rae Sremmurd / Walk the Moon / Tash Sultana / Lord Huron / Die Antwoord / Maggie Rogers / Phantogram / Sheck Wes / Carly Rae Jepsen / Gryffin / Toto / King Princess / Jauz / Banks / Gunna / Slushii / Hot Chip / Shoreline Mafia / Whethan / Oliver Heldens /Oliver Tree / A R I Z O N A / Chelsea Cutler / NERVO / Conan Gray / Shallou / Lewis Capaldi / Bea Miller / Gallant / Kasbo / Masego / Pink Sweat$ / Jonas Blue / Polo & Pan / Durand Jones & The Indications / SAINt JHN / Lost Kings / Cautious Clay / Maxo Kream / Space Jesus / Taylor Bennett / Madison Beer / 070 Shake / MUNA / Phantoms / The Aces / Ookay / Baynk / Flora Cash / The Funk Hunters / Anthony Russo / Crooked Colours / Tyla Yaweh / YUNG BAE / The Regrettes / DROELOE/ bülow / morgxn / Hermitude / Cub Sport / The Teskey Brothers / ViVii / Ryland James / Zack Gray
Motion System
Motion Systems for brand consistency.
The use of motion systems & image treatments were followed. Systems for the LIB Logo, + netting, splatters, + Mask & Text Repetition were key in the style guide. Creative freedom around these elements produced interesting effects throughout the campaign.
Motion
“More than a festival, Life Is Beautiful is the celebration of a city that is much more than it seems..A festival that you should know at least once in your life”
“The seventh annual Life Is Beautiful festival brought electrifying moment after electrifying moment to the streets of Downtown Las Vegas”
“I immediately fell in love with the culture aspect of this festival.”
“Thank you for making my city more beautiful.
I appreciate Life is Beautiful!”
“I’ve been to other festivals and nothing compares to the positive vibe. Life is beautiful is the best.”
