Brief
Method Music approached OneTenEleven looking for a logo & brand identity for a new sub label, Method 808.
The logo needed to feel iconic and tap into dance culture. Suitable for track artwork, social templates, animation for track visualisers, merch & posters.
The wider Method brand logo was a cube made out of the letter ‘M’.
The key is how movement & animation could be used to bring the logo to life.
Concept 01
3D logo explorations around the letter cube concept. Cutaway letter forms shaping the cube structure, with a Roland TR-808 inspired colour scheme.
Concept 02
Further 3D Explorations around the letter cube concept. Letterforms fuse together forming cube like structures, with the Roland TR-808 inspired colour scheme.
